Abstract

The universalisation of the web and online networking in the course of recent years has prompted a progressive movement in how individuals are communicating with each other today. Online networking stages and applications are quickly becoming the most preferred communication method. The increased uses of tablets, mobile phones and other hand held smart devices have led to the rapid increase of users of social media. Advanced media is utilized by biopharmaceutical organizations for correspondence with patients to gather information about infections and medicines, clinical trial enlistments, patient support programs etc. This paper analyses the scope importance and challenges of data mining with social media as a source for the process of Pharmacovigilance (PV) and the potential impact of the same in the larger arena of population and public health.