Nutraceuticals have emerged as a significant component of India's healthcare landscape, bridging traditional wisdom with modern scientific advancements. This article explores the evolution and current scenario of nutraceuticals in India, focusing on their definition, importance, and growing popularity. Examining the historical background, it traces the roots of nutraceuticals in traditional Indian medicine and highlights successful products that have shaped the industry. Further, the article examines the diverse health benefits and therapeutic effects offered by nutraceuticals, emphasizing their role in disease prevention and treatment. A comprehensive market overview elucidates the current size, growth trajectory, and key market segments driving the nutraceutical industry forward. Regulatory frameworks established by government policies and the Food Safety and Standards Authority of India ensure safety and quality standards. Additionally, insights into consumer behaviour and emerging trends provide valuable perspectives on future developments in the nutraceutical market. This article underlines the potential of nutraceuticals in enhancing healthcare outcomes and promoting holistic well-being in India

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Authors

Pulkit Deswal^*1, Sachin Dhull², Rohit Janghu³, Pranav Bhati³ , Mahima Antil³

¹Shekhawati Pharmacy College, Gudha gorji, Jhunjhunu-333021, Rajasthan, India.

² Deen Dayal Rustagi College of Pharmacy, Khandewla, Gurugram-122504, Haryana, India.

³Gurugram Global College of Pharmacy, Farrukhnagar, Gurugram-122506, Haryana, India.